Can I use E-Zines for affiliate marketing?
Jun 16th, 2008 17:50
David Cowgill, link builder, Joseph Martin, farji kumar, Peter Green, http://www.superbowl.us http://www.chiefcyberpicks.com
Enhance Brand Experience with experiential marketing from BEcause.
An e-zine is a newsletter sent to subscribers. It is a coined term
for magazine which is published in the Internet. The core subject or
theme of the newsletters can be anything. And when a newsletter has
been around long enough within cyberspace, the number of subscribers
of the newsletter will reach a point that it represents a considerable
percentage of the global market.
And when the number of subscribers is large enough, the publisher of
the e-zine will be selling space in it to online businessmen and to
affiliates. Such is the beginning of the publisher’s e-zine
advertising. To acquire the maximum benefits of e-zine advertising,
here are some tips that an affiliate may keep in mind.
The placement of the e-zine ad is important. The top sponsor ads are
better than ads placed in the middle of the newsletter article. An ad
placed right in the middle will most likely be skipped by the reader.
While the ad placed at the top will surely be read first. The top ads
are, of course, more expensive than the middle ads. But what good
will a middle ad do when it cannot even get one visitor? Next to top
ads, the bottom ads are effective. When the article of the newsletter
is engaging, the reader will reach the end and find the bottom ad.
Since the recipient is through reading, he is more inclined to click
on the link of the bottom ad.
A targeted niche is better than a generalized approach. To have an e-
zine ad that targets a specific audience, the affiliate must find out
from the newsletter’s publisher the topics of the next issues. Once
the next issue is known, for example “vintage cars”, the affiliate can
choose among his products which is most related to the issue, for
example, “car parts”. An e-zine ad about another topic, such
as “computer software” will be ignored by the reader.
By using the above e-zine advertising tips, the affiliate can avoid
spending for advertisements that are ineffective. And he can focus on
ads that will easily translate to sales.
A good place to get targeted unique content for E-Zines is