How Can I Get Top Rankings In Google?
Apr 1st, 2006 04:14
David Cowgill, http://blog.davidcowgill.com/crash-course-in-getting-a-1-google-ranking.php
SEO Is Not Dead
Ok, now lets talk about what you really want to hear - how to get
those coveted 1-10 ranks for your keywords. Remember this - SEO is not
dead. In fact, it is very much alive and important. The first thing to
do in order to raise your site rank is target specific keywords. I say
specific, because you need to target “keyphrases”, meaning more than
one word keywords. Some people use the words interchangeably (me
included) so just ignore one-word keywords altogether. You will waste
your money if you shoot for these, because chances are, there are
other, MUCH larger companies who already have you beat, and will
continue to have you beat unless you’ve got a bottomless wallet. Check
Out Your Competition Take this example, for instance, if you sell
computers, you should not try to optimize your site for the
keyword “computer” or “computers”. First, think about all of the
businesses that do ANYTHING with computers. Yeah, that’s a lot.
They’ll all show up if you search for “computer”. Now try to think of
who would show up at the top of that list. I’ll make it easy, it’s
Apple, Dell, Computer World, Computer Associates, IEEE, Computer
History Museum, Webopedia, ASUSTeK, WhatIs.com, and HP. I’m going to
go out on a limb here and say that I 99.9% guarantee you that you’ll
never get into that top 10 list. The HP link has almost 5,000
backlinks (discussed later) and a PR of 7/10. Good luck.
Then What Should I Do?
So what should you try to target? Lets re-visit your computer store.
What types do you sell? PCs, ok, what types of PCs? Custom. Ok, that’s
a little better, “Custom Computers” is still a vague keyword, though.
(How many people build custom computers?) What kind of components do
you use? Intel? AMD? SoundBlaster? GeForce? There you go, that’s a
little better - “Custom GeForce Computers”. That returned 476k results
instead of our previous 633 million with “Computer”. Just a little bit
I Want More
Want to go further? Forget what types you sell, go for what do your
customers want. What do they use your computers for? Gaming?
Try “Custom Gaming Computers” - There are 672,000 results here, but
the #1 spot has a PR of 5/10 and only 41 backlinks. That shouldn’t be
too hard to beat, we’ve just got to know who is linking to them, and
beat them at the backlink game.
Oh yeah, before we move on to beating the pulp out of your
competition, don’t forget to SEO optimize your site for your chosen
keywords before spending any time on backlinks. Otherwise, this next
section won’t mean much.
But I Digress…
Ok, now that your site is thoroughly optimized, how do we find out who
their backlinks are? Well, you can do it by hand, or you can purchase
a VERY helpful tool called SEO Elite (http://www.GetSEOElite.com) that
will analyze all of the backlinks to a site (and more). But, since you
don’t have SEO Elite yet, we’ll do it the long way.
First, go to toolbar.google.com and download the Google toolbar, this
will save you some time. Ok, now type in your keywords - “Custom
Gaming Computers”. The first link should be overdrivepc.com (if it’s
not, then someone may have already read this column and risen above
them!) click to go there. When the page loads, go to your Google
Toolbar, click on Options > “More” Tab > Make sure the “Page Info” box
is checked. Then, click on the blue circle with the i in it. (This is
the aptly named: “Page Info”) It should drop down and allow you to
select “Backward Links”, choose it. Now you should be looking at a
Google search page again, but this one is different, it only shows
pages that link to overdrivepc.com. (Wow, that’s handy!) At the time
of this article, there are 41 pages that link to the site, and you can
view them all. Some are other pages in the site, others are third
Get Your Site Some Friends!
Follow each third party link and check out the page. Does it have to
do with your business? Would their visitors benefit from coming to
your site? (The answer is probably yes) If so, email the webmaster -
there should be an email address somewhere on the site. Ask him or her
if they would link to your site. (Inbound link) Be willing to trade
links with them, (Cross link) or be willing to pay for a good link
with a high PR, if you’ve got the funds. Inbound links are ALWAYS
better than cross-links, because cross-links are “artificial.” Meaning
they’re set up specifically to raise your site ranking, so they don’t
count as much as a “natural” inbound link.
Note: When you’re getting links, you want to have your keywords in the
anchor text of your link, like this - Custom Gaming Computers
That reminds me – look just to the left of the Page Info icon on your
Google toolbar, and you should see a green bar. That is the Page Rank
of the page you’re currently on. You want to target pages with higher
page ranks than your own, because for each of those sites that link to
yours, they effectively “give” you a little bit of their PR. Kinda
like in high school when the head of the cheerleading squad flirted
with the nerd in the hallway, she “gave” him more popularity.
By the way, if you can manage to get a link from the #1 site itself,
Do this for all of these links you can, then move on to the #2 listing
for your keywords. Then #3, and so on. Don’t get discouraged if some
webmasters don’t reply to you, it may take an email or two. If they
say no, thank them for their time and move on. I try my best not to
burn any bridges – you never know when you’ll need to contact that
webmaster again, and if he remembers you were polite, that will make
you look good.
Whew, Finally Done.
This is a very easy way to move up the Google SERPS, no “expertise”
required, just good old-fashioned hard work. It will take some time
for Google to re-index those pages and realize that they have a link
to you now. And it will take even longer for your PR to go up (from
what I hear, it’s been around 3-4 months since the last PR change. But
be patient, get links upon links, and keep adding great content to
your site, and you will jump up in the SERPS by leaps and bounds.
To Your Success, and Your #1 Website!