How do I market my business with full color postcards?
How do I market my graphic design business with full color postcard printing?
Nov 20th, 2007 04:02
Rajvir Singh, James Dointer, http://www.jaipurtravels.com
Postcards are a great way to market a business. Printing postcards
became popular due to the discounted postage when mailing them (4.25"x6"
and smaller postcards qualify for the discount.) There are a few
standard sizes for postcards: 4.25x5.5, 4x6, 5.5x8.5, 5x7 and 6x9.
Here are links to for your help :
There are also multiple color and coating options such as full color
printing, 2 color printing, UV coating etc. There are many printers out
there that offer these options. I use http://www.jaipurtravels.com for
color post card printing and they have all the standard printing options
you would expect.
Once you have the size figured out you will want to make your catch
phrase, your call to action so to speak. You have to look at this from
the other side of the table, how many postcards do you throw away? You
have to grab their attention with one line or it's off to the trash for
your marketing postcard that you spent so much time on.
Once you have the postcard sent, wait a month and send out another. I
find it's best to send out 6 postcards to each person on the mailing
list of the course of 6 months. By the 6th time they see it they will
recognize your branding and your logo and will feel more comfortable
calling you up to give you some of their hard earned cash!
Feel free to publish this info on your site if you wish but keep all of
the links and text in tact.