Entry

What is the most challenging part of an email marketing strategy?

Dec 12th, 2007 22:57
Maneet Puri,

With the growing number of email scams across internet, most people have
developed a skeptical perception about promotional emails. Most often,
they delete promotional emails treating them as spam. Aggressive and
indiscriminate email campaign of many companies has resulted in creating
an unhealthy atmosphere in the email marketing world. To top it up,
virus infected mails have further worsened the overall prospect of email
marketing. As a result of this, most people treat promotional mails as
spasm and trash them. In this scenario, it has become extremely
challenging for many companies to make a success of their email
campaign. However, email marketing is still regarded as an effective
tool or promoting products and services. 

Maneet Puri
http://www.leXolutionit.com