How to Promote a Real Estate Website
Jun 11th, 2008 02:16
Assaf Katzir, http://www.RealEstateProArticles.com
Are you satisfied with the amount of traffic that you get from search
Do you get targeted traffic to your real estate website?
Do you want to get more targeted traffic that actually become your
There is a way to get more traffic to your real estate website. There
is a way to get that traffic targeted. The way I'm talking about will
not cost you a single cent but there is a catch. It should be done in
the right way or may I say in the smart way especially in the real
estate market which is a very competitive market.
Publishing articles is one of the most efficient ways to get targeted
traffic and increase website ranking in search engines for specific
Now days rules are a bit different then they used to be in the last
years. Submitting article to as many directories as possible is no
longer effective and some say that it even can harm more than it can
help because it might raise a flag of duplicate content for search
In order that a real estate website will rank high in the search
engine result pages for specific search term it has to have quality
links pointing to it from other websites. What are quality links?
Well, it means that these links should come from relevant real estate
authority websites and that the links will have the required phrase as
anchor text (hyper text).
<b>The right and smart way of using articles to promote a real estate
related website</b> is to find these real estate authority websites
that allows users to submit articles. These websites should ONLY deal
with information related to real estate and that is what makes them an
authority in the eyes of the search engines. An example of a real
estate authority website that allows users to submit articles is
What should your article consist of
The article should contain useful real estate related information for
the reader. It can be tips, how to avoid common mistakes... When you
submit your article there is an area which called "Author Bio"
or "Resource Box" this is where you place your links to your website.
It is very important that you will use hyper text that contain the key
phrase that you want to rank well for in the search engines result
pages. If you are not sure how you should use the resource box, just
take a look at some other articles on that specific site.
Submitting the article was only the first part. After your article is
reviewed and hopefully approved you have to do a small activity. This
simple and small activity is what makes it so efficient. You have to
use web2.0 tools for that. It means that you have to bookmark (i.e.
del.icio.us) the articles and use the social news network (i.e. digg)
or any other web2.0 tools that the specific directory provides. An
excellent feature that exists in http://www.RealEstateProArticles.com
is the "Got a question" box at the bottom of every article published.
This feature allows every reader (including the author) to raise a
question. Every question raised creates another link to your article.
This question goes to communities to be answered and that means more
exposure for your article.
The best results of article marketing is when you submit articles on a
constant pace. Put article submission in your weekly task list it is
definitely worth it.